Description

Martin Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. This book illustrates Luther’s great gifts not simply as a theologian, but as a communicator, indeed, as the world’s first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. Brand Luther fuses the history of religion, of printing, and of capitalism—the literal marketplace of ideas—into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.